Specific, Measurable, Attainable, Relevant, and Time Specific (SMART) goals can go to great lengths to help you improve your business's digital presence. We've put together the three best ways to use the SMART strategy to take your business to the next level -
Build brand awareness on social media: People have to first be aware of your business and what it offers before they can consider purchasing from you. SMART goals in your social media marketing strategy can boost your brand awareness. For example - a two-month product/feature launch campaign to build your social media following by 50% is specific to one feature, measurable, attainable, relevant, and time-specific.
Enhance user engagement: User engagement is one of the most important metrics on social media platforms. The platforms' algorithms rate pages based on their user engagement. As a result, the algorithms push the high engagement pages and their content to newer audiences. Switching up your social media content to double your engagement rate on Facebook in two months is a good example of a SMART goal.
Build up web traffic: While social media presence is undoubtedly important, what's even more important is to get your social media followers to visit your official website. For businesses, how potential and existing customers behave on their websites is critical to understanding them, which can lead to optimized content creation and product development. You can build up your website traffic through a SMART goal like increasing the click-through rate (CTR) across all social media channels by 10% within six months.
There is no textbook goal to achieve with any development project since every business is so unique. This is why having a SMART goal in mind, that is specific to your business, will help guide you and your team or the agency you're working with, in the right direction.
Reach your SMART goals and improve your digital presence easily and affordably with us. Get in touch and let us know what we can do for you and your team!
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