In today's largely virtual environment, your website is your first impression, your pitch and your communication tool with your clients and a good website design is crucial to making a good impression on your audience. Here's a few quick aspects to review on your current website or consider if you're creating a new one,
Visual design: The visuals of a website are the first things that a user sees. The graphics, fonts, animations, and colors can bring a website to life and be the difference between a user staying on the website and navigating from it. Your chosen visual elements must portray a clear branding as well as cater to your company goals with tools like visual hierarchy and meaningful imagery.
Navigation: Visuals bring the customers in but in order to make their experience smooth, a lot of detail has to be paid to navigation in your website design. Users should have no trouble in understanding where they are on a particular website and experience no issues navigating to the required page. The menu should be clear and functional and the CTA should be highlighted.
Content: Content refers to all the information available on your website. It should communicate to users the essential information about an organization and its activities. Many websites also provide value-added content, such as informative blogs. Content is also the most important element for helping web pages to rank higher on search engine result pages (SERPs).
No one template would work for every company and their unique website. In fact understanding and outlining goals, branding, mission and vision is as much of a process of a good website design as the actual design work itself. At Dragonfly Studio we start from scratch to make your website just the way you want it. Get in touch and let us know what we can do for you and your team!
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