Rebranding becomes a necessity for businesses after a point in time, especially when they diversify into new markets. During the rebranding process, here are a few common mistakes that you can aim to avoid :
Making excessive changes: Change is a vital element in the rebranding process. However, overdoing it may lead to a feeling of alienation within customers who have become accustomed to certain aspects of your brand. For instance, if your previous branding elements were somewhat serious and formal, it would be jarring to project your brand informally all of a sudden.
Inconsistency: When your business rebrands, the rebranding process should be consistent across the board. In such a scenario, inconsistency can cost you, as it's bound to leave your target audience in a state of confusion about your brand identity. When your target audience is sure about what your business stands for, the chances of them becoming customers increases radically.
Rebranding for the sake of it: For businesses that don't enter new markets with new products, it doesn't make any sense to rebrand, especially if the previous brand identity was successful. So, don't rebrand without a clear purpose in mind!
Here is a free stationery template on us to start off your rebranding project!
Rebranding can mean anything from a quick new logo and some packaging to a company-wide audit followed by months of research, development, and production. Get in touch for a free consultation to clarify the requirement/scale of rebranding your company needs and let us know what we can do for you and your team!
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